Bollywood king Shah Rukh Khan has been roped in by leading businessman Dr. Vijay Mallya as the face of Team Force India, India’s very own Formula 1 racing team.
The marketing guys will be launching a massive multimedia campaign, nationwide, to give the brand Force India, a solid footing in the Indian society.. which is not that much inclined to racing sports.
And.. that’s why they needed the power of Bollywood!
“While exploring various options, we thought the fastest way to announce our arrival in the country was to use Shah Rukh Khan as the team’s brand ambassador. He is famous, successful and a potent icon of young India,” said Vikram Malhotra, marketing head of Force India.
Shah Rukh seems to be the king of everything outside the film industry also. Certainly, he’s one of the most recognized faces in India.. and after the release of Chak De and Om Shanti Om.. he seems to have been taken over the whole industry!