Aamir Khan is the man to watch out for in Bollywood these days. The guy is flying high on the huge success of Ghajini and has silenced all his critics. Aamir is also said to have involved in a big endorsement deal with beverages major Coca Cola. The deal, worth Rs.10 crore, comes on the heal of other brands roping in Aamir for their promotion.

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Aamir will shoot the ad next week. Apparently, Aamir who is very selective when it comes to films and brands has been promoting Coca Cola since last two years. It remains to be seen what interesting act Aamir Khan comes up with this time.

The interesting part is that Shah Rukh Khan has been let off his duties as the brand ambassador of Pepsi in India, after being the first choice for over a decade. It is said that Pepsi is looking to take it’s ‘youngistan’ theme very seriously and doesn’t want aging stars in it’s stable.

Well, of course, SRK has no shortage of brands but Pepsi has been his favourite one.

Meanwhile, the news from the industry is that Aamir is all set to play Guru Dutt in a biopic being planned about him by filmmaker Rakyesh Omprakash Mehra. The movie will trace the life of the legendary actor and director.

Photos: wenn.com