British comedian Sacha Baron Cohen has shocked everyone by declaring in an interview to Britain’s Daily Telegraph newspaper that he’s never going to play Borat or Ali G in future.

“When I was being Ali G and Borat, I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing,” he told the paper.

“It is like saying goodbye to a loved one.”

Sacha said that Borat, the funny character from Kazakhstan who earned him a Golden Globe award last year, had made his last screen appearance. Asked about the reason, he says Borat is so popular that he’ll never be able to create that magic again.

The guy also talks about people who sued him claiming they were unaware of appearing in the documentary.

“Since last year I’ve been sued by about 3,000 people,” Baron Cohen told the Telegraph.

“Some of the letters I get are quite unusual, like the one where the lawyer informed me I’m about to be sued for 100,000 dollars and at the end says, “P.S. Loved the movie. Can you sign a poster for my son Jeremy?”


He now seems to be all set to take his new on-screen character Bruno to the screens.

Bruno, who has no known last name, is a character claiming to be a reporter from an Austrian television station and interviews unsuspecting guests about topics such as fashion, entertainment, celebrities and homosexuality.

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