Bollywood celebrities have been following suit of their Hollywood counterparts by launching their own perfume, cosmetics and leather ware brands. Now model-turned-actor John Abraham is set to launch his underwear brand John Essentials next year.
John and his team will be launching JA accessories, like belts, caps, shoes along with the underwear line. The designs will be approved by the guy himself. Of course, he will apply his expertise by doing for his brand what he knows best.. modeling.
He also revealed about the vast collection of women wears from jeans, pedal pushers to racer backs and halter necks are available in 17 stores all over India and given his immense popularity amongst women, I’m sure he’ll have no troubles in finding customers.
“I’m happy with my clothes brand, calendar and my movies. I want the brand John Abraham to outlive the man. It’s important for me to build a brand name for myself.”
John has been doing really well after turning to Bollywood from a successful modeling career. His last movie Goal won him a lot of accolades for his performance.
On the personal front, he’s been dating busty actress Bipasha Basu for a very long time.