Being hailed as the new ‘kinng’ of Bollywood, Akshay kumar is certainly on the peak of his career these days. Besides giving three hits in a row, Akshay has also taken his off-screen work for a spin.

Akshay Kumar
Akshay Kumar Is Levi’s Brand Ambassador

The news is that Akshay has been signed up by denim major Levi Strauss as the brand ambassador for their brand Levi’s 501.

While ‘Singh Is Kinng‘ is breaking all sorts of Box-Office records worldwide, Akshay is said to have taken in Rs.12-15 crore for the deal. He is also in talks with other major brands who have certainly taken note of his present cult in India.

“He is very choosy about his brand endorsement and endorses only brands that he really believes in.”

Meanwhile, Singh Is Kinng has been selected to be shown at this year’s prestigious Toronto International Film Festival.

Photo source: Raga