London, November 26, 2007: Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector and Carving Dreams Motion Pictures, a division of Carving Dreams Entertainment Pvt. Ltd., the country’s leading talent agency have signed Bollywood Superstar Hrithik Roshan as the main lead for their debut co-production venture.
Kishore Lulla, Chairman & CEO, Eros International further added, “We are happy to be working with Carving Dreams, one of the best outfits in the business of celebrity and entertainment marketing. I am delighted that Hrithik Roshan will be playing the lead role. That has elevated out first project together to an entirely different level. We are looking forward to a wonderful relationship & many more such ventures and specifically giving this particular film a great global distribution and marketing platform pulling our entire group’s resources together.”
Announcing the deal, Bunty Bahl, Director, Carving Dreams Motion Pictures said, “We are very pleased to be collaborating with Eros International, who are clearly the market leaders in film production and global distribution today. Having worked closely with Hrithik Roshan as his business mangers for over two years now, we hope to be sensitive to his creative needs and expect him to be involved in our film beyond the boundaries of an actor. As we foray into film production, Hrithik was the most natural choice for us to fortify our relationship further. The Hrithik-Carving Dream-Eros combo is sure to create waves.”
Hrithik Roshan confirmed the news and said, “Yes, I am positively excited about this venture and am looking forward to work with two of the best in our industry. Carving Dreams entertainment p ltd, manage my business profile in terms of endorsements, appearances etc… hence agreeing to do their debut film production project is a step towards strengthening our existing relationship. While Eros International is known for their excellent film production and global distribution network, so it helps to work with the best. I am confident that this union is definitely going to be a winner. “
About Eros International plc
Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.
Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.
Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.
Eros enters its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model.