London Wednesday 21st November 2007: Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector, has entered into a joint venture with Manish Goswami’s Red Carpet Films, a Mukta Arts company in to co-produce three to four films a year under this banner.
In a separate deal Eros has also acquired global distribution rights of three forthcoming releases of Mukta Arts which include Bombay 2 Bangkok directed by Nagesh Kukunoor, Yuvraaj starring Salmaan Khan and Katrina Kaif and Black & White both directed by veteran showman Subhash Ghai.
Commenting on the development, Sunil Lulla, President India for Eros said, “We are excited about tying up with one of the leading veterans in the industry like Subhash Ghai. With this tie-up, we continue to focus on our strategic priorities that include presenting quality film content to discerning audiences. We are looking forward to leveraging Eros’ global distribution in releasing this bouquet of prestigious releases by Mukta Arts”.
“Mukta Arts and Eros enjoy a special relationship and through this tie-up for our films, we are confident of reaching out to a wider number of audiences worldwide through their excellent distribution infrastructure. We have had a great past track record with Eros with super hits going back a long way like Ram Lakhan, Khalnayak, Pardes and Taal”, added Subhash Ghai.
Bombay 2 Bangkok, a breezy cross-cultural story directed by the talented Nagesh Kukunoor stars Shreyas Talpade and Thai actress Lena Christensen in lead roles along with a special appearance by Naseeruddin Shah. With Yuvraaj and Black & White, showman Subhash Ghai dons the director’s hat again. While Yuvraaj, a musical extravaganza has Salman Khan and Katrina Kaif in lead roles, Black & White; a social thriller will showcase two new comers Anurag Sinha and Aditi Sharma along with Anil Kapoor as the protagonist.
About Eros International plc
Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.
Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.
Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.
Eros enters its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model.
About Mukta Arts
Bombay Stock Exchange listed Mukta Arts is one of the most reputed companies in the Indian entertainment industry and has pioneered many firsts, which has been a benchmark for other companies in this sector. Mr. Subhash Ghai, the name behind Mukta Arts, is the founder and creative head of the company and it’s his vision, which has capitulated Mukta to where it has today.
In its 28 year journey, it has to its credit a long list of commercially successful Hindi films. The present business of Mukta is the generation and distribution of content for the entertainment industry. In addition to this the company also controls over 50 multiplex and single screens in the North of India. These include some of the biggest chains in the country like PVR, Fun Republic and Adlabs.
The most prestigious project for Mukta Arts currently is The Whistling Woods Institute for Film, Television and Media Arts (WWI). WWI will be India’s leading private film school nestled in Film City on twenty acres of landscaped grounds.