Good news! Right Bollywood is definitely making waves in the booming Indian film industry. We are the first, to have been provided with the official box report of the biggest movie of the year, Om Shanti Om, by the well-known film distribution and marketing company, Eros International.

What’s more… from now on, this blog will be the official web-marketing outlet for the worldwide promotion of all upcoming movies like ‘Drona’, ‘Krazy 4’, ‘Pankh’ ,’The Great Indian Butterfly’, Mr. White Mr. Black , and and many more!!

For those who don’t know, Eros International is the international distributor of many Bollywood movies like Namastey London, Salaam E Ishq, Cheeni Kum, Partner,Gandhi My Father, Darling, Bhool Bhuliyaan ,etc.

Official Box Office report of “Om Shanti Om” -

Eros International

OM SHANTI OM THE BIGGEST OPENING WEEK GROSSER IN HISTORY OF INDIAN CINEMA

Grosses over US$19 million across over 1,400 screens worldwide in its opening week

London, 20th November 2007: Eros International, the leading integrated company within the Indian media & entertainment sector announces an unprecedented opening of Shah Rukh Khan’s Om Shanti Om, produced by Red Chillies Entertainment and directed by Farah Khan. The film opened to rave reviews and advance bookings on the 9th November and has since grossed over US$19 million worldwide in its first week making it the most successful opening in Indian cinema history.

Om Shanti Om released across 1,400 plus screens globally, and for the first time saw screenings as early as 7.45 a.m. in certain multiplexes in India, making it one of the most anticipated films in recent times. Om Shanti Om’s staggering first week gross collections of US$13.5 million in India make it the best ever opening there. The figures overseas are no less remarkable with the film grossing $1.5 million at the UK box office and over $2million in North America in its first week

With as many as 14-16 shows planned daily in its second week at some multiplexes, Eros International is looking forward to an excellent run of King Khan’s film offering.

Kishore Lulla, Chairman and CEO, Eros International Plc said: “We are ecstatic with the audience as well as critics’ reactions to Om Shanti Om. It was one of the most awaited films of the year and we are excited that the magic combination of Shah Rukh Khan and Farah Khan has proved to be a huge success once again. The superb run of the film in the first week has superceded all expectations and we are confident of the film’s performance in the weeks to come.”

“We were expecting a commercial success but this kind of response has been overwhelming. It’s great that audiences as well as critics have appreciated the film. We had a lot of fun making this film and I am thrilled that audiences are having fun watching it too”, Farah Khan added.

With the film opening in cinemas in India to a fantastic 95-100 percent capacity audiences and maintaining a steady 80-90 percent from Monday, Om Shanti Om promises to be the biggest film of SRK’s career.

Om Shanti Om stars Shah Rukh Khan and Deepika Padukone in pivotal roles. The film’s score and soundtrack has been composed by the musical duo, Vishal Shekhar with lyrics by Javed Akhtar. Cinematography for the movie is by V. Manikandan whilst editing is handled by Shirish Kunder.

Om Shanti Om is a story of love, dreams, betrayal and destiny revolving around a film actor ‘Om’ (Shah Rukh Khan) and his love interest ‘Shanti’ (Deepika Padukone). Om was a junior artist and Shanti a superstar in the 1970’s. He was her biggest fan. She was his biggest inspiration.

The film has over 30 of Bollywood’s hottest stars including Salman Khan, Rani Mukherjee, Kajol, Sanjay Dutt, Priyanka Chopra, Preity Zinta, Saif Ali Khan and many more putting in a guest appearance.

Eros has previously distributed Main Hoon Na as well as Paheli, which are both Red Chillies Productions.

With Om Shanti Om, Eros International continues its successful line up of global releases including hits like Omkara, Salaam-E-Ishq, Eklavya, Provoked, Namastey London, Cheeni Kum, Partner, Gandhi My Father, Heyy Babyy etc.

About Eros International plc

Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.
Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.

Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.

Eros enters its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model.

Press Contacts
UK: vaishali.malhotra@erosintl.com
US: leena.pahuja@erosintl.com
India: amita.naidu@erosmultimedia.net