Bengali actress Konkona Sen Sharma will be seen in her first television commercial for Women’s Horlicks.
And what is the real reason??
She says, as a Bengali, Horlicks has been an integral part of my growing up years.
“I am glad that my first TV commercial is for a product like Women’s Horlicks, which is designed specially keeping in mind the daily nutritional need of a modern Indian woman. As a Bengali, Horlicks has been an integral part of my growing up years, therefore I also have an emotional connect with the brand,” said the actor in a press statement.
I wonder how can a drink affect a Bengali more than people from other reason!
Speaking about the new product and the TVC, GlaxoSmithKline Consumer Healthcare, India VP (marketing) Shubhajit Sen said, “Through the Women’s Horlicks campaign, we want to address the modern Indian woman who has forgotten to include herself in her ‘to-do list.’ The campaign highlights the requirements of today’s woman and truly captures the essence of what we are trying to convey to our consumer and Konkona being a face to today’s woman has brilliantly depicted the same.”
The choice of Konkona as the brand ambassador of this kind of a product seems to be appropriate because of her very Indian and traditional looks, yet the slight accent of mordernity.
Konkona has been fabulous in almost all the films she’s acted in. These days she’s being linked to Ranvir Shorey and during a recent function, she too made an appearance but kept a low profile. And she made sure she wasn’t in the frame when the shutterbugs asked her to pose with Ranvir!